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Graphic Design

What is Graphic Designing?

According to Wikipedia, Graphic design is the process of visual communication and problem-solving through the use of typographyphotography, and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term “graphic design” is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typographyvisual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), wayfinding or environmental designadvertisingweb designcommunication design, product packaging, and signage.

What is Branding?

Branding, by definition, is a marketing practice in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This helps to identify a product and distinguish it from other products and services. Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice. Your brand is built to be a true representation of who you are as a business, and how you wish to be perceived.

There are many areas that are used to develop a brand including advertising, customer service, promotional merchandise, reputation and logo. All of these elements work together to create one unique and (hopefully) attention-grabbing professional profile.

( Branding mag)

What is Packaging Graphic Design?

According to Wikipedia, Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. 

What is Publication Design?

Publication design is the thoughtful process of integrating text with images to visually support the content. Reader-friendly print materials are easily scannable for information and engage the audience with elements that catch the eye.

Source: opusdesign

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